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CARRIE HEISS - 57 YEARS AN AMBLER BUSINESS WOMAN |
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| by Newton M. Howard | ||
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| This photo shows Mrs. Carrie M. Heiss in her Butler Avenue store in 1952, just months before retiring from more than a half century in business in Ambler. Photograph by Newton M. Howard | ||
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Nineteen-year-old Carrie was responsible for
operating the store, while her husband went on the road as a peddler,
traveling the countryside and selling goods from his wagon.
His travels often took him into Ambler, where he became
acquainted with Rees C. Roberts, owner of the popular Pharmacy at the
northeast corner of Main & Butler.
This was before 1895, and Roberts, recognizing the couple as
aggressive merchants, suggested that they might want to think about
selling their Pennville business and moving into Ambler. "This town has a great future," said
Roberts, "and it's due largely to the presence of the North
Pennsylvania Railroad, and the Keasbey & Mattison Company. The
railroad came here in 1855, but a bigger event was the decision by Henry
Keasbey and Richard Mattison to move their plant out here from
Philadelphia in 1882. They started as a pharmaceutical firm, but now they're
expanding into asbestos and magnesia insulating products." Rees Roberts continued, "I think that you and Mrs. Heiss
just might want to consider growing along with Ambler.
If you agree to it, I have this small store on Main Street right
behind my pharmacy that I'll rent to you at a very reasonable
price." After showing Walter the store, Roberts said: "Why not
discuss it with Carrie and let me know what you think." On Walter's return home after a long day on the
road, and after Carrie had closed their store for the day, the couple
discussed selling their Pennville business, where expansion seemed
limited, and moving into Ambler, where growth was almost certain. By next morning, their minds made up, Walter met
with Roberts and arranged to rent the Main Street store. Thus began the
establishment of a business in early Ambler that would continue until
the retirement in 1952 of a widowed Carrie Heiss. The couple's dry goods store, featuring men's,
women's and children's clothing and notions, soon grew to the point
where they needed more space. A popular jewelry store in Ambler was
Schafenacker & Huber, on Butler Avenue next to Rees Roberts'
Pharmacy. In 1900 the
partnership was dissolved, making the property available at a time when
Carrie and Walter were in need of more space.
By spring of 1900, having purchased the property, they moved into
their new store, which was three times the size of the one on Main
Street. As business continued to grow, Walter Heiss rented
once again from Roberts their original Main Street store, making it a
first-class haberdashery, which he operated.
Mrs. Heiss expanded the Butler Avenue store, with emphasis on
women's and children's clothing. She featured ladies' millinery, making
it necessary to hire several hat trimmers at this time. In 1912 tragedy struck the Heiss family with the
sudden death of Walter N. Heiss at the age of 55 years. Besides his widow, he left a young daughter Ethel Heiss.
Before his death, they had purchased land on Race Street and
erected three brick homes. Later they bought more investment property on
Butler Avenue in the next block east of their store, occupied at the
time by Charles Gerhart's Livery Stables.
Next to this they erected a building that housed the Ambler Photo
Gallery. After Walter's death, Carrie continued to run the business, as well as their real estate interests. In 1913 she had builder Howard Amey erect a motion picture theatre which she called the Palace. This was built on the site of the Photo Gallery that had been torn down and moved to South Spring Garden Street. The Palace Theatre had a successful grand opening on Labor Day of 1913, with all of the 300 seats filled long before show time. The theatre, however, had a very short life span, being destroyed by fire set by an arsonist, January 15, 1916. Rather than rebuild, she sold the property, and it became, in 1917, Wissahickon Fire Company's second location. In 1952, after more than a half-century on
Main Street and Butler Avenue, and becoming Ambler's best-known
businesswoman, Carrie M. Heiss decided to retire from business.
Death came in 1961, following a fall that had broken her hip a
month before. This photograph taken about 1906 shows Carrie and Walter Heiss, at the right, in front of their Butler Avenue store. The three ladies, clerks in the store, are left to right: Lizzie Coleman; Tacy Clayton, from Blue Bell; and Lizzie Cook (Robinson). Mrs. Heiss for years employed three or four women as clerks and hat trimmers. Photograph courtesy Jean "Becky" Cramer, daughter of Lizzie Cook. |
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